Holsum de Puerto Rico

Puerto Rico's Product Association awarded Holsum's Whole Wheat White Bread with Calcium with the distinguished "2007 Award for Quality and Excellence". José Luis Ponce, President of the Association, presented the award to Consuelo Abriles, Marketing Director of Holsum of PR.

Holsum celebrates its 50th Anniversary

At Holsum of Puerto Rico, we are celebrating 50 years of producing the highest quality bread and pastry products for Puerto Rican families.  Our product line includes more than 150 products, including: white, whole wheat and light breads, toasts, cakes, pies, coffee cakes, pound cakes, donuts, cream, and oatmeal cookies and crackers.

“From the beginning, the Holsum executive team clearly established its objectives, values, and commitment to the Holsum consumers in its mission: 'To contribute to the healthy nourishing of the families that live in Puerto Rico and adjacent countries, providing the highest quality and most accessible bread and pastry products,' explained Ramón Calderón, Holsum of Puerto Rico's president. “This commitment provides the basis for our success year after year, while it pushes us to create the large variety of healthy and innovative products that we have available today for the local and foreign markets.

Holsum has been a leader in establishing freshness and quality standards in the Island.  Here are a few of our first to market accomplishments:

• Holsum “Light” breads were first manufactured in Puerto Rico.   
• Holsum, under the Country Hearth name, was the first to launch a complete whole wheat line, including six types of breads and three types of oatmeal cookies.
• Holsum was the first to sell bread made with 100% vegetable oil, no cholesterol, and 0 Trans fats.
• Holsum was the first to bring to the Puerto Rican table Whole Wheat White Bread”.

After a period of great speculation, in which images of Puerto Rico's very own NBA basketball star, Carlos Arroyo appeared in different media outlets, under the headline "What's going on with Carlos Arroyo?", Holsum of Puerto Rico released its Public Relations and Marketing campaign for Holsum's Whole Wheat Bread with Carlos Arroyo as it's spokesperson.

"Carlos Arroyo represents the values promoted by Holsum," explained Consuelo Abriles, Marketing Director for Holsum of Puerto Rico. "With him as a spokesperson for this product our message promoting a healthy and well balanced lifestyle gets to our market loud and clear," shared Abriles adding that Arroyo has been the spokesperson for this product since its initial launch in 2003.

With the theme "You will always win with Holum's Whole Wheat bread. Score with the best of flavors!", the advertising and public relations campaign was achieved with a $300,000 investment. The agency "Martí, Flores, Prieto, Rengel and Rubín" and Plaza Films produced the 15 and 30 seconds spots that will be shown on local tv stations, cable, the web and cinemas around the Island. The campaign also includes magazine and newspaper ads and a strong Internet presence through carlosarroyo.holsumpr.com

Holsum of Puerto Rico employs 840 people around the Island and produces more than 100 products including breads, biscuits, cakes, cookies and crackers.

After Holsum's® Whole Wheat Club Bread's successful reception, Holsum® of Puerto Rico, Inc. introduces into the local market a new whole wheat bread for hamburgers. This new bread is the only one in its category in the island and carries the same winning formula that has garnered more than 50% of the market. The new 21-ounce bread has a number of attributes that make it unique without sacrificing the rich flavor required by the local palate.

Holsum® of Puerto Rico's Marketing Director, Consuelo Abriles explained that “the Jumbo Hamburger Whole Wheat Bread was launched to keep a leading edge and to expand the very well received whole wheat bread line.”

This bread has the same nutritional attributes, softness and freshness that are characteristic of the Holsum brand and meets the strict standards of the Health Department’s “Salud Recomienda” program. Some of the program's attributes are related to fiber and cholesterol content.